about
we're lowercase studios.
a small studio that makes small businesses look established.
lowercase, on purpose. no shouting. just work that looks right.
who we are
get a free audit ›design and strategy
jack
self-taught designer and former chief of staff.
[portrait]
sales and delivery
bryan
the first person you’ll talk to.
[portrait]
small on purpose.
a fixed process, a small team and a site live in about three weeks.
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brand kit
download the full kit ›primary lockupthe eight-l ring and the wordmark. use it wherever there’s room.
iconthe ring alone. for favicons, avatars and small sizes.
color
95% monochrome. one thread of blue.black#000000
groundstage#0E0E0F
editorial bandsgraphite#1C1C1E
surfacesslate#3A3A3C
wells, linesgrey#98989D
secondary textoff-white#F5F5F7
logo, typewhite#FFFFFF
light groundapple blue#0071E3
accentsignal green#30D158
accent, alttype
size does the work, never weight.Aa
inter tight, 400display and headlines. tight tracking, one weight. the wordmark is drawn from it.
Aa
sf pro, interinterface, body and buttons. semibold for hierarchy.
app icon
rounded tiles for phones, plus square versions for platforms that crop their own.
black
graphite
white
bluelogo animation
4k master, 1080p, transparent webm and gif ›eight lowercase l’s march in, curl into the ring, and the wordmark follows. use it to open videos and presentations. it already lives in the logo on every page of this site.
usage
do
off-white on dark grounds, black on light.
clear space at least the height of the ring’s gap.
the icon alone at small sizes and as the app icon.
apple blue only as an accent, never as a ground behind the full logo.
don’t
retype the wordmark in a font. it is outlined artwork.
stretch, rotate, outline or recolor it.
set it on a busy photo without the scrim.
animate it any way but the official animation.
let's look at your site.
a free audit: your speed, your phone experience and your google profile.